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The Five Questions We Hear Most Often

31 July 2026

The five questions we hear most often from Consumer Insights, Sensory, and R&D leaders and they almost always come back to one thing: competition. From benchmarking against rivals to deciding which prototype should move forward, we share what the strongest teams do differently to turn test results into confident, defensible decisions.

The Five Questions We Hear Most Often

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The Five Questions We Hear Most Often
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The Five Questions We Hear Most Often

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The Rise of Consumer Experience Intelligence
#2

The Rise of Consumer Experience Intelligence

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Why The Best Tasting Product Doesn’t Always Win
#3

Why The Best Tasting Product Doesn’t Always Win

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The Five Questions We Hear Most Often

31 July 2026

The Five Questions We Hear Most Often

The five questions we hear most often from Consumer Insights, Sensory, and R&D leaders and they almost always come back to one thing: competition. From benchmarking against rivals to deciding which prototype should move forward, we share what the strongest teams do differently to turn test results into confident, defensible decisions.

Read article
The Rise of Consumer Experience Intelligence

22 May 2026

The Rise of Consumer Experience Intelligence

The consumer research industry is undergoing a structural shift. A real shift in how brands understand products, consumers and what it takes to deliver the growth their companies demand. What emerged across these presentations was a new operating model for innovation, one built around what I would call Consumer Experience Intelligence.

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Why The Best Tasting Product Doesn’t Always Win

25 March 2026

Why The Best Tasting Product Doesn’t Always Win

For decades, central location tests (CLTs), bringing consumers into a controlled facility to sample products blindly, have been the gold standard for sensory research. The appeal is understandable: a sterile environment strips away branding and external variables, letting taste speak for itself. But this traditional approach has a blind spot: it ignores the very context in which real consumers experience products.

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Harnessing Trends, Avoiding Hype: Validating Functional Benefits in Innovation

5 March 2026

Harnessing Trends, Avoiding Hype: Validating Functional Benefits in Innovation

At the start of each year, the food industry shines a spotlight on health and functionality. Publications like FoodNavigator kick off with events focused on “Positive Nutrition,” showcasing better-for-you innovations and technologies. This reflects a broader trend: consumers no longer view food as mere fuel, but as a source of tangible health benefits, essentially “food as medicine.”

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Are You Ready for the 2026 Food Rules?

5 March 2026

Are You Ready for the 2026 Food Rules?

Between new 2025-2030 Dietary Guidelines and the FDA’s 2026 Human Foods Program priorities, U.S. food regulation is evolving fast. And consumer expectations are evolving with it. This shift is not just about compliance. It's a catalyst for better-for-you innovation, smarter labeling strategies, and gaining consumer trust. But only if product and insights teams act early.

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The Case for Globalization - Global Taste isn't Universal, so Your Product Shouldn't Be

27 February 2026

The Case for Globalization - Global Taste isn't Universal, so Your Product Shouldn't Be

In an increasingly connected world, food travels faster than ever, but taste does not. A product beloved in Chicago may confuse shoppers in Shanghai. A flavor that feels nostalgic in Paris may feel strangely unfamiliar in Sydney. These divergences aren’t just cultural quirks. They influence which global launches succeed, which fail, and which quietly fade away despite strong brand backing.

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