GPI Blog
Discover practical tips, industry trends, and expert perspectives on survey data. Share knowledge, spark ideas, and connect with your network through every post.
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25 March 2026
Why The Best Tasting Product Doesn’t Always Win
For decades, central location tests (CLTs), bringing consumers into a controlled facility to sample products blindly, have been the gold standard for sensory research. The appeal is understandable: a sterile environment strips away branding and external variables, letting taste speak for itself. But this traditional approach has a blind spot: it ignores the very context in which real consumers experience products.
Read moreWeekly Most Read
Why The Best Tasting Product Doesn’t Always Win
Are You Ready for the 2026 Food Rules?
Harnessing Trends, Avoiding Hype: Validating Functional Benefits in Innovation
All blog posts
25 March 2026
Why The Best Tasting Product Doesn’t Always Win
For decades, central location tests (CLTs), bringing consumers into a controlled facility to sample products blindly, have been the gold standard for sensory research. The appeal is understandable: a sterile environment strips away branding and external variables, letting taste speak for itself. But this traditional approach has a blind spot: it ignores the very context in which real consumers experience products.
Read More5 March 2026
Harnessing Trends, Avoiding Hype: Validating Functional Benefits in Innovation
At the start of each year, the food industry shines a spotlight on health and functionality. Publications like FoodNavigator kick off with events focused on “Positive Nutrition,” showcasing better-for-you innovations and technologies. This reflects a broader trend: consumers no longer view food as mere fuel, but as a source of tangible health benefits, essentially “food as medicine.”
Read More5 March 2026
Are You Ready for the 2026 Food Rules?
Between new 2025-2030 Dietary Guidelines and the FDA’s 2026 Human Foods Program priorities, U.S. food regulation is evolving fast. And consumer expectations are evolving with it. This shift is not just about compliance. It's a catalyst for better-for-you innovation, smarter labeling strategies, and gaining consumer trust. But only if product and insights teams act early.
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27 February 2026
The Case for Globalization - Global Taste isn't Universal, so Your Product Shouldn't Be
In an increasingly connected world, food travels faster than ever, but taste does not. A product beloved in Chicago may confuse shoppers in Shanghai. A flavor that feels nostalgic in Paris may feel strangely unfamiliar in Sydney. These divergences aren’t just cultural quirks. They influence which global launches succeed, which fail, and which quietly fade away despite strong brand backing.
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